There isn’t a single answer to this question since everyone experiences ASMR differently. Some people enjoy the sensation, while others find it uncomfortable.
It’s thought that ASMR may trigger a response in the brain that is similar to what is experienced during meditation or when someone is feeling deeply relaxed.
For some people, this can result in a feeling of euphoria or even pain relief. However, the sensation can be unpleasant for others and even cause them to cringe.