ASMR, or Autonomous Sensory Meridian Response, is a rising trend on social media. ASMR refers to the tingling sensation people feel in their heads, necks, and sometimes their bodies in response to certain triggers like soft speaking, certain sounds, or gentle movements.
This sensation is often accompanied by a feeling of relaxation and even euphoria.
While scientists still debate about what causes this response, many people have found that ASMR videos are incredibly calming and can even help with insomnia.
One subgenre of ASMR that has become particularly popular in recent years is ASMR eating videos.
In these videos, YouTubers munch on different foods, from crunchy apples to sticky honeycombs, often using microphones to amplify their sounds.
These videos are oddly satisfying to watch, but they can also help viewers relax and de-stress.
Still not sold on ASMR eating? Keep reading to learn more about this strangely addictive phenomenon.
How ASMR Works
ASMR is thought to work by stimulating the Vagus nerve, which runs from the brainstem down through the neck and chest.
The Vagus nerve involves many functions, including our fight-or-flight response, digestion, and heart rate.
When triggered, it releases neurotransmitters like serotonin and dopamine into our system, which can have calming effects.
It’s worth noting that not everyone experiences ASMR in the same way.
For some people, it’s simply a pleasant sensation that helps them relax, and others may find that it helps them fall asleep or reduces anxiety and stress.
And still, others may not feel anything at all when they watch ASMR videos!
What We Know About ASMR Eating Videos
ASMR eating videos are thought to work similarly to other ASMR videos; that is, by stimulating the Vagus nerve and releasing calming neurotransmitters into our system.
These videos may also help viewers feel more connected to the person eating onscreen (a feeling known as interpersonal synchrony), which can further promote relaxation.
So if you’re feeling stressed out, cue up an ASMR eating video—it might help!
Whether you experience it as a tingling sensation or simply a pleasant feeling of relaxation, there’s no denying that ASRM can be oddly satisfying.
And what’s more satisfying than watching someone eat delicious-looking food?
If you’re looking for a new way to relax or want to watch something oddly satisfying, give ASRM eating videos a try—you just might be hooked!